Perksy’s COVID-19 Weekly Consumer Pulse helps brands understand, track, and navigate the new consumer normal, getting the answers your business needs – all in realtime.
Get the insights you need to understand how consumer psychology, behaviors, and purchase decisions are evolving at this time.
Track and measure evolving consumer patterns to understand the impact on your brand in both the short and long term.
Get results in real time and analyze the data in our platform. Create segments, explore audience breakdowns, export data, generate reports.
Leverage the data to make critical decisions for your business and give you the answers you need to navigate these times.
“Perksy’s COVID-19 tracker is helping us monitor our brand situation and giving us critical insights into what our audience is thinking and doing during these unprecedented times. The speed is truly impressive and what we need right now.”
JESSICA PELTZ, PARTNER, MDC PARTNERS, CORPORATE VENTURE ARM
Options for all your needs
Perksy has a variety of product offerings to serve your needs during this time. These options will help you rapidly detect and respond to market realities to help manage your business and optimize performance.
Get a continuous understanding of how the ongoing situation is affecting your consumers and their decision-making on a weekly basis. Track what they are buying, how they are feeling, learn about their spending behaviors, and what’s most important to them right now.
Brand and Ad Tracker
Continuous or pre vs. post advertising tracking to monitor brand health and the impact of marketing on brand performance. Track funnel metrics such as awareness, usage, consideration, and brand perceptions in a competitive context.
Want to go deeper? Get qualitative video, photo, and written diary submissions to understand the daily behaviors and attitudes of your consumer base. Our built-in emotional analysis tool provides deeper insight into how your audience is feeling.
Video Focus Groups
No in-person? No problem. Get face time with your consumers while they’re at home – even the hardest-to-reach audiences like Millennials and Gen-Z. We never use third-party sample so you’ll be talking to a representative, high-quality audience of your target consumers.